{"id":45069,"date":"2020-07-01T00:00:08","date_gmt":"2020-06-30T21:00:08","guid":{"rendered":"https:\/\/bilimvegelecek.com.tr\/?p=45069"},"modified":"2020-06-28T14:56:47","modified_gmt":"2020-06-28T11:56:47","slug":"basili-yayinciligin-gectigi-darbogaz","status":"publish","type":"post","link":"https:\/\/bilimvegelecek.com.tr\/index.php\/2020\/07\/01\/basili-yayinciligin-gectigi-darbogaz","title":{"rendered":"Bas\u0131l\u0131 yay\u0131nc\u0131l\u0131\u011f\u0131n ge\u00e7ti\u011fi darbo\u011faz"},"content":{"rendered":"<p>Yay\u0131nc\u0131l\u0131k, \u00f6zellikle s\u00fcreli bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k zor g\u00fcnlerden ge\u00e7iyor. Bu durum sadece g\u00fcn\u00fcm\u00fcz\u00fcn ola\u011fan\u00fcst\u00fc ko\u015fullar\u0131ndan kaynaklanm\u0131yor. Bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k zaten yava\u015f yava\u015f \u00f6mr\u00fcn\u00fc doldurmaktayd\u0131. \u00d6zellikle g\u00fcnl\u00fck gazeteler ve haber dergicili\u011fi yeni teknolojiler kar\u015f\u0131s\u0131nda dayanamayarak digital yay\u0131nc\u0131l\u0131\u011fa ge\u00e7meye ba\u015flam\u0131\u015flard\u0131. \u0130nsanlar art\u0131k haberleri TV\u2019lerden ve \u00f6zellikle sosyal medyadan takip etmekteydiler. Bizimki gibi bilim, sanat, k\u00fclt\u00fcr ve kuram yay\u0131nlar\u0131na ise bir s\u00fcre daha ihtiya\u00e7 olaca\u011f\u0131 anla\u015f\u0131l\u0131yordu. Fakat salg\u0131n s\u00fcreci bu geli\u015fmeyi aniden h\u0131zland\u0131rd\u0131 ve kuramsal dergiler dahil b\u00fct\u00fcn bas\u0131l\u0131 yay\u0131n alan\u0131n\u0131 haz\u0131rl\u0131ks\u0131z yakalad\u0131. Bilindi\u011fi gibi <em>Bilim ve Gelecek<\/em> de Nisan ve May\u0131s aylar\u0131nda okurlar\u0131na -hem de herkesin eri\u015fimine a\u00e7\u0131k olarak- web sitesinden ula\u015fmaya \u00e7al\u0131\u015ft\u0131. Fakat bunun k\u0131sa vadede s\u00fcrd\u00fcr\u00fclebilirli\u011fi yoktu; \u00e7\u00fcnk\u00fc gelirler minimuma inerken giderler ayn\u0131 kalm\u0131\u015ft\u0131. Dolay\u0131s\u0131yla biz de Haziran\u2019dan itibaren yeniden bas\u0131l\u0131 yay\u0131nc\u0131l\u0131\u011fa ge\u00e7tik. Ama bu kez de a\u015f\u0131lmas\u0131 \u00e7ok zor bir da\u011f\u0131t\u0131m sorunuyla kar\u015f\u0131la\u015ft\u0131k. Hem sat\u0131\u015f noktalar\u0131 tam kapasite i\u015flemeye ba\u015flamam\u0131\u015ft\u0131 hem de okurlar her t\u00fcrl\u00fc yay\u0131na digital ve bedava olarak ula\u015fmaya h\u0131zla al\u0131\u015fm\u0131\u015flard\u0131. En bilin\u00e7li dedi\u011fimiz kesimlerde dahi kuramsal yay\u0131nlara, hatta genel olarak okumaya olan ilginin a\u015f\u0131nd\u0131\u011f\u0131 ger\u00e7e\u011fini ise burada hi\u00e7 tart\u0131\u015fm\u0131yoruz bile. Ayr\u0131ca insanlar ekonomik s\u0131k\u0131nt\u0131larla u\u011fra\u015f\u0131rken ve yo\u011fun bir gelecek kayg\u0131s\u0131 ya\u015farken ister istemez \u201cl\u00fcks\u201d bulduklar\u0131 k\u00fclt\u00fcr ihtiya\u00e7lar\u0131n\u0131 erteliyorlar. \u00d6te yandan okurlar\u0131n yo\u011fun bilgi i\u00e7eren uzun makaleleri internetten okuma al\u0131\u015fkanl\u0131klar\u0131 da hen\u00fcz olu\u015fmu\u015f de\u011fil. Olu\u015fabilir mi, onu da tam olarak bilemiyoruz. K\u0131sacas\u0131 bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k alan\u0131 hem yap\u0131sal hem de g\u00fcn\u00fcm\u00fcz ola\u011fan\u00fcst\u00fc ko\u015fullar\u0131ndan kaynakl\u0131 bir s\u0131k\u0131nt\u0131 i\u00e7inde. Bir d\u00f6n\u00fc\u015f\u00fcm ya\u015fayaca\u011f\u0131m\u0131z\u0131n bilincindeydik ama dedi\u011fimiz gibi salg\u0131n bu d\u00f6n\u00fc\u015f\u00fcm ihtiyac\u0131n\u0131 aniden \u00f6n\u00fcm\u00fcze getiriverdi.<br \/>\nNeyse, fazla s\u0131zland\u0131k, bir \u00e7aresine bakaca\u011f\u0131z elbette\u2026 Dergimizi iki ayd\u0131r ulusal da\u011f\u0131t\u0131ma veremiyoruz; \u00e7\u00fcnk\u00fc bu, s\u00f6z\u00fcn\u00fc etti\u011fimiz ko\u015fullarda, b\u00fcy\u00fck miktarda iadeyi g\u00f6ze almak ve bile bile zarar etmek anlam\u0131na geliyor ki, bizim gibi dergilerin b\u00f6yle bir l\u00fcksleri (sermaye birikimleri) yok. Bunun yerine, internet sitelerinden sipari\u015f, kitabevi sat\u0131\u015f\u0131, bas\u0131l\u0131 dergi aboneli\u011fi ve e-abonelik kanallar\u0131na y\u00fcklendik. Bu ko\u015fullarda ne kadar ba\u015far\u0131l\u0131 olduk tam bilemiyoruz, ama eski sat\u0131\u015f\u0131m\u0131za ula\u015fmakta zorlanaca\u011f\u0131m\u0131z\u0131 g\u00f6r\u00fcyoruz. Posta sisteminin durumu ve garantili kargolar\u0131n pahal\u0131l\u0131\u011f\u0131 da cabas\u0131\u2026 <em>Bilim ve Gelecek<\/em>\u2019i bayilerden almaya al\u0131\u015fm\u0131\u015f okurlar\u0131m\u0131z\u0131 \u00fczd\u00fc\u011f\u00fcm\u00fcz\u00fcn de fark\u0131nday\u0131z. Ama abonelik \u00f6nermekten ba\u015fka ne yapabiliriz?<br \/>\nBu durumda okurlar\u0131m\u0131zdan <em>Bilim ve Gelecek<\/em>\u2019e ula\u015fmak i\u00e7in ekstra \u00e7aba sarf etmelerini talep etmekten ba\u015fka bir \u00e7aremiz yok. \u0130lan etti\u011fimiz kitabevlerine gidecekler, gidemeyenler internetten sipari\u015f edecekler veya en garantisi abone ve e-abone olacaklar. Biz de da\u011f\u0131t\u0131m olanaklar\u0131n\u0131 geni\u015fletmeye ve sat\u0131\u015f noktalar\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015faca\u011f\u0131z. Umuyoruz, <em>Bilim ve Gelecek<\/em> bu darbo\u011fazdan da okurlar\u0131n\u0131n ve dostlar\u0131n\u0131n deste\u011fiyle \u00e7\u0131kacakt\u0131r.<br \/>\nTemmuz say\u0131m\u0131zda g\u00fcncel konular\u0131 da i\u00e7eren g\u00fc\u00e7l\u00fc bir dergi haz\u0131rlad\u0131\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. \u0130yi okumalar\u2026<br \/>\nDostlukla kal\u0131n\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yay\u0131nc\u0131l\u0131k, \u00f6zellikle s\u00fcreli bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k zor g\u00fcnlerden ge\u00e7iyor. Bu durum sadece g\u00fcn\u00fcm\u00fcz\u00fcn ola\u011fan\u00fcst\u00fc ko\u015fullar\u0131ndan kaynaklanm\u0131yor. Bas\u0131l\u0131 yay\u0131nc\u0131l\u0131k zaten yava\u015f yava\u015f \u00f6mr\u00fcn\u00fc doldurmaktayd\u0131. \u00d6zellikle g\u00fcnl\u00fck gazeteler ve haber dergicili\u011fi yeni teknolojiler kar\u015f\u0131s\u0131nda dayanamayarak digital yay\u0131nc\u0131l\u0131\u011fa ge\u00e7meye ba\u015flam\u0131\u015flard\u0131. \u0130nsanlar art\u0131k haberleri TV\u2019lerden ve \u00f6zellikle sosyal medyadan takip etmekteydiler. Bizimki gibi bilim, sanat, k\u00fclt\u00fcr ve kuram yay\u0131nlar\u0131na ise [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":45070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6454,509,38,510],"tags":[6867],"class_list":["post-45069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-195-sayi","category-aydokumu","category-dergi-sayilari","category-surekli-bolumler","tag-bilimve-gelecek-temmuz-2020"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=45069"}],"version-history":[{"count":0,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/45069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/media\/45070"}],"wp:attachment":[{"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=45069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=45069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bilimvegelecek.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=45069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}